An Unbiased View of Johnnie Walker Blue Label Ultra
An Unbiased View of Johnnie Walker Blue Label Ultra
Blog Article
The Ultra bottle is the result of a 5-calendar year quest by Johnnie Walker’s operator, Diageo, to locate the most sustainable and lightest packaging doable even though retaining the luxurious aura of the franchise and its Unique mixture of whiskies, which contain ultra-exceptional Oban, Brora, Royal Lochnagar, and several other ghost distilleries.
This new, lightweight bottle is usually a point of exquisite natural beauty; but a lot more importantly, it demonstrates what can be done In terms of lightweighting glass. We are going to go on applying these learnings throughout our assortment, having much more progressive strides as we look to the way forward for Scotch.”
Johnnie Walker’s 5 years of research and improvement have meant that the understanding gained is being used over the range of Diageo solutions.
Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of darkish chocolate and florals
Our best blend of our people today and brands is our magic, and inside our inclusive and supportive society, your opportunity to prosper is limitless.
From peaty whisky to fruity whisky, lean on our expert insights to find the complete selection and character of different whisky flavours.
The result is undoubtedly an industry-initial that, along with obtaining exquisite natural beauty, showcases what luxurious, lighter-body weight, reduce-carbon bottles of the future could appear to be. As Component of the Diageo Spirit of Progress motion approach, Johnnie Walker aims to decrease the excess weight of glass Employed in its packaging; an ambition that's aimed toward reducing the quantity of carbon emissions connected to packaging.three While the technologies is not but available to launch bottles of this pounds at scale, forever, the understanding Johnnie Walker has garnered is by now being placed on lightweighting tasks over the Diageo portfolio.
. The Beforehand claimed ‘lightest body weight Scotch whisky bottle’ was launched by a United kingdom retailer and weighed all around 298 grams.
Weighing 180 grams, the Blue Label Ultra bottle is usually a glimpse into the future click here of sustainable luxury spirits packaging
Find out more about Spirit of Development – our world wide ESG programme that will help create a far more inclusive and sustainable environment.
That is a globally allocated launch made from scarce shares, which includes whisky from ghost distilleries which are now not in Procedure. Lower than 888 bottles were designed all over the world.
The Johnnie Walker Blue Label Ulta in its cradle and box. Credit rating: Diageo Along with this, Diageo has introduced that a royalty-absolutely free license into the patent will be supplied to anyone who needs to affix Johnnie Walker in its mission. Lindley mentioned: “In lieu of keep this new information near to our chest, we’re psyched to be offering a royalty-totally free licence to our granted British isles patent to the whole world.
Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of darkish chocolate and florals
“We’re possibly about twelve months from Those people initial items hitting the marketplace due to the lightweighting software.”
That is a 1-off bottle for now illustrating the artwork in the possible, for a design and style experiment and redefining light-weight as luxury. We are going to proceed to use these learnings throughout the wider Diageo variety.
Dr. Walker sought out liquids from distilleries like Oban, Brora and Royal Lochnagar, as well as a quantity of ghost whiskies, 1st made in distilleries that have considering the fact that shut.
And this, for The 1st time in Diageo’s heritage, a license to our patent for gentle-fat glass beverage containers is going to be presented on the royalty-totally free foundation to all as a means to stimulate progress in the broader field.